# Cinenova

> Coloured streaks of light swing across black like a long exposure of moving lamps, filmed rather than drawn, and they keep swinging for the whole ten seconds.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/cinenova/](https://marjutrimminen.com/commercials/cinenova/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/cinenova/](https://marjutrimminen.com/fi/mainokset/cinenova/).

# Cinenova

1991–2000 · Commercial · 11 seconds

Cinenova Film Distributors

Coloured streaks of light swing across black like a long exposure of moving lamps, filmed rather than drawn, and they keep swinging for the whole ten seconds. Single letters push forward out of the dark in soft mottled colour, a blue and red n, then a magenta n big enough to fill the frame, then a small shape of magenta, blue and yellow floating among the trails that could as easily be an eye as an a. The wordmark they assemble into is hand-painted rather than typeset: white brush letters at different sizes sitting on different baselines, a heavy n anchoring the middle, a swash swept underneath in one stroke. Holding painted letters against live light trails keeps the whole field moving after the letters have stopped, so the ident never settles into a static logo the way a printed one would. It ends on the finished lockup with PROMOTING FILMS BY WOMEN in spaced capitals beneath, and there is no voice-over.

![A fat magenta letter n fills the black screen, light streaks trailing behind it](https://marjutrimminen.com/images/commercials/cinenova/cinenova-fat-magenta-letter-n-fills.jpg)

- [Nokian NRV, Kastemato](https://marjutrimminen.com/commercials/nokian-nrv/)
- [Tampere Film Festival](https://marjutrimminen.com/commercials/tampere-ident/)

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