# Farmarin Juissi

> A 1977 television commercial for Farmarin Juissi fresh orange juice, animated by Marjut Rimminen and directed by Eki Seiro.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/farmarin-juissi/](https://marjutrimminen.com/commercials/farmarin-juissi/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/farmarin-juissi/](https://marjutrimminen.com/fi/mainokset/farmarin-juissi/). The page's metadata carries more than its text, the film's words in Finnish and English and its description in Finnish, and that follows at the end.

# Farmarin Juissi

1977 · Commercial · 20 seconds

Farmituote / Filmi Ässä

A 1977 television commercial for Farmarin Juissi fresh orange juice, animated by Marjut Rimminen and directed by Eki Seiro. Drawn animation on paper, coloured with Magic Markers and Caran d'Ache pencils. The artwork was included in the exhibition of animation artwork at the West Surrey College of Art and Design in January 1978, curated by Bob Godfrey.

![Drawing for Farmarin Juissi: a small dark figure walks out of a yellow sunrise between orange fence posts, under an arch that reads Farmituote Oy.](https://marjutrimminen.com/images/commercials/farmarin-juissi/farmarin-juissi-1977-farmituote-gate-silhouette-at-sunrise.jpg)

![Drawing for Farmarin Juissi: a round-faced farmer in a red hat and red dungarees reaches up with a huge white-gloved hand towards a canopy of oranges.](https://marjutrimminen.com/images/commercials/farmarin-juissi/farmarin-juissi-1977-farmer-reaches-up-for-oranges.jpg)

![Drawing for Farmarin Juissi: the farmer as a black silhouette with white eyes strides through the gate towards the viewer, the sun behind him.](https://marjutrimminen.com/images/commercials/farmarin-juissi/farmarin-juissi-1977-shadow-farmer-strides-through-gate.jpg)

![Drawing for Farmarin Juissi: the smiling farmer holds out a heaped armful of oranges under the trees.](https://marjutrimminen.com/images/commercials/farmarin-juissi/farmarin-juissi-1977-farmer-holds-armful-of-oranges.jpg)

![Drawing for Farmarin Juissi: the farmer in red dungarees and black boots strides out of an orange grove, rows of thin trunks behind him.](https://marjutrimminen.com/images/commercials/farmarin-juissi/farmarin-juissi-1977-farmer-walks-through-orange-grove.jpg)

![Drawing for Farmarin Juissi: the farmer squeezes something between finger and thumb and a single golden drop of juice falls.](https://marjutrimminen.com/images/commercials/farmarin-juissi/farmarin-juissi-1977-farmer-squeezes-orange-single-drop.jpg)

Marjut's drawings for the film

![Black and white photograph of Marjut Rimminen, with a fair bob, glasses and a knitted cap, holding a glass in front of a wall of her Farmarin Juissi drawings, among them the farmer with a carton of Jussi juice.](https://marjutrimminen.com/images/commercials/farmarin-juissi/marjut-rimminen-farmarin-juissi-artwork-exhibition-1978.jpg)

Marjut with the artwork at the exhibition, 1978

Credits

- Direction: Eki Seiro
- Animation: Marjut Rimminen

- [Vitaplus, Käpyhiukset](https://marjutrimminen.com/commercials/vitaplus/)
- [Vitaplus, Huuhdeltava hiusvesi](https://marjutrimminen.com/commercials/vitaplus-hiusvesi/)

## Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

[marjut.rimminen@gmail.com](mailto:marjut.rimminen@gmail.com)

## From the page's metadata

Description in Finnish: Vuoden 1977 televisiomainos Farmarin Juissi -appelsiinituoremehulle, animaatio Marjut Rimminen, ohjaus Eki Seiro. Piirrosanimaatiota paperilla, väritetty Magic Marker -tusseilla ja Caran d'Ache -kynillä. Elokuvan taideteoksia oli mukana West Surrey College of Art and Designin animaatiotaiteen näyttelyssä tammikuussa 1978. Näyttelyn kokosi Bob Godfrey.