# Formia, Ksylitol

> The red, green and yellow stripes of the packaging were the inspiration for this spot.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/formia/](https://marjutrimminen.com/commercials/formia/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/formia/](https://marjutrimminen.com/fi/mainokset/formia/). The page's metadata carries more than its text, the film's words in Finnish and English and its description in Finnish, and that follows at the end.

# Formia, Ksylitol

1978 · Commercial · 30 seconds

Formia / Ruutukuva

The red, green and yellow stripes of the packaging were the inspiration for this spot. Xylitol is a Finnish invention, and the commercial celebrates it. Drawn animation on paper, coloured with Magic Markers.

![Drawing for Formia Ksylitol: a small red train runs out of a spiral along a road striped orange, green and red, past telegraph poles.](https://marjutrimminen.com/images/commercials/formia/formia-ksylitol-1978-red-train-on-striped-road-from-spiral.jpg)

![Drawing for Formia Ksylitol: a girl with plaits, in a skirt striped orange, green and red, hugs a birch tree and waves a small Finnish flag against a pale blue sky.](https://marjutrimminen.com/images/commercials/formia/formia-ksylitol-1978-girl-striped-skirt-hugs-birch-finnish-flag.jpg)

![Drawing for Formia Ksylitol: the red train rushes head-on down the striped road towards the viewer, its headlights round and white.](https://marjutrimminen.com/images/commercials/formia/formia-ksylitol-1978-red-train-rushes-down-striped-road.jpg)

![Drawing for Formia Ksylitol: two curly-haired faces in big round glasses kiss, the lenses and their necks striped red, green and orange.](https://marjutrimminen.com/images/commercials/formia/formia-ksylitol-1978-two-faces-kiss-striped-glasses.jpg)

Marjut's drawings for the film

![Drawing for Formia Ksylitol: a huge open mouth with glossy red lips and two rows of white teeth around a black interior.](https://marjutrimminen.com/images/commercials/formia/formia-ksylitol-1978-open-red-mouth-white-teeth.jpg)

![Timo Arnall as a small fair-haired child in a blue jumper, drawing at Marjut’s animation desk among her papers, a striped drawing in the foreground.](https://marjutrimminen.com/images/commercials/formia/timo-arnall-child-drawing-stabilo-pens-animation-desk.jpg)

Timo at the animation desk

> Timo likes to sit on my animation desk and draw with my Stabilo pens. He was very careful to put the top back on.
>
> – Marjut Rimminen

Credits

- Direction: Lemmikki Nenonen
- Animation: Marjut Rimminen

- [Marianne](https://marjutrimminen.com/commercials/marianne/)
- [Enstex](https://marjutrimminen.com/commercials/enstex/)

## Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

[marjut.rimminen@gmail.com](mailto:marjut.rimminen@gmail.com)

## From the page's metadata

Description in Finnish: Pakkauksen punaiset, vihreät ja keltaiset raidat olivat tämän mainoksen innoittajana. Ksylitoli on suomalainen keksintö, ja mainos juhlii sitä. Piirrosanimaatiota paperilla, väritetty Magic Marker -tusseilla.