# Commercials > Television commercials directed and animated by Marjut Rimminen in Finland and the UK since 1972, from Vivante, banned by Finnish television and then awarded at Zagreb, to Nokia, Valio and Kellogg's. With trailers and idents. This is the Markdown rendering of [https://marjutrimminen.com/commercials/](https://marjutrimminen.com/commercials/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/](https://marjutrimminen.com/fi/mainokset/). Marjut has directed and animated television commercials in Finland and the UK since 1972, over thirty years of work across more than forty productions. She is widely recognised as the most internationally awarded Finnish animator working in advertising. ### Vivante 1972 · 30 seconds Bathroom cosmetics by Berner. Marjut's first commercial. ![Vivante still, a woman and a man sharing a bubble bath](https://marjutrimminen.com/images/vivante/vivante-1972-woman-and-man-sharing-bubble-bath.jpg) A 30-second ode to a bubble bath. Banned by Finnish television for the "merry exposure of a girl sharing her bath with a man". Won Best Commercial at Zagreb 1972, beating Preston Blair and Geoff Dunbar. The award led directly to the move to London. Marjut had a Kulttuurirahasto grant to study animation abroad, but her career as an art director in Helsinki had taken off so fast she could never get away. The summer of 1970 finally got her to the Mamaia film festival in Romania, where she sat through morning-to-late-night animation screenings and met the British animation producer Dick Arnall. > I got very inspired, sat in the festival from morning screenings till late shows, and got a high-dose injection of animation straight to my brain. I could see what makes animation special, and also what were the worn-out and conventional approaches. I also met Dick, the love of my life, in the festival, and the Vivante commercial was a result of these exciting experiences. > > – Marjut Rimminen, on Mamaia 1970 A few months later, in the Kauppatori cafe in Helsinki, Marjut bumped into Lemmikki Nenonen, a commercials director who had been asked to make a TV spot for Berner's Vivante bath cosmetics but couldn't find an idea. > I suggested animation, and having a man and a woman sharing a bath together (something that Dick and I indulged in). I promised to draw some sketches. > > – Marjut Rimminen ![Vivante still, woman in the bath holding a Vivante tube](https://marjutrimminen.com/images/vivante/vivante-1972-woman-in-bath-holding-tube.jpg) Berner liked the sketches and approved three months of production time. The first line test was terrible: the bath tub had been redrawn on every cel, and the picture juddered as if floating in a heavy storm. That is how Marjut learned to put things on layers. When the commercial was finished, Mainos TV banned it for being too risque. The Lintas / Womena agency had faith in the project and entered it into Klaffikilpailu, Finland's annual best-commercials competition, where Vivante won an award. The following spring she sent it to Zagreb, where it took the Grand Prix for best commercial, beating spots by Preston Blair and Geoff Dunbar. After that Mainos TV changed its mind and put it on air. > Even a sponsor less flexible than the alphabet can still produce delicate pleasures, as the prizewinner for the best commercial proved. Marjut Rimminen's Vivante, a 30-second ode to a bubble bath, has been banned by Finnish television for its merry exposure of a girl sharing her bath with a man. Instead it now delights cinema audiences, and wins festival prizes. > > – Derek Hill, The Times, on Zagreb 1972 ![Vivante still, woman in the bath with three product tubes lined up alongside](https://marjutrimminen.com/images/vivante/vivante-1972-woman-in-bath-three-tubes.jpg) The year after Zagreb, at Annecy 1973, Lee Mishkin invited Marjut to come and work at Halas & Batchelor in London. A few months later, at Cannes, Dereck Younghusband, also from Halas & Batchelor, stood in the festival cafe waving a telegram from his boss and called out: "Are there any Finns around, and does anybody know Marjut Rimminen? She is invited to work in London." Marjut moved to London in autumn 1974 and has been there ever since. ![Vivante still, shower scene with three Vivante product tubes](https://marjutrimminen.com/images/vivante/vivante-1972-shower-scene-three-tubes.jpg) - 🥇 **Best Animated Commercial**, 1972 [Zagreb World Animation Festival](https://www.animafest.hr/en) - 🥈 **Hopeaklaffi**, 1972, Finland's silver award for advertising film **Credits** - Direction: Lemmikki Nenonen and Marjut Rimminen - Design and animation: Marjut Rimminen - Client: Berner - Agency: Lintas / Womena Advertising *More commercials* - **Enstex** 1980, Reima / Ervaco. 🥈 Hopeaklaffi 1980. - **White Cap** 1983, Marli. 🥈 Hopeaklaffi 1983 · 🏅 Personal Achievement, Finnish Advertising Film Competition 1983 · Finalist, New York Film and TV Festival 1984. - **Mehukatti**, Marli / Tehomainos. 🥈 Hopeaklaffi. - **UPO Tehokarhut**, UPO / Creator. 🥉 Honourable Mention, Vuoden Huiput. - **Nokian NRV, Kastemato**, Nokia / PHS. 🥇 Best Seconds of the Month · 🥇 Epica Awards Gold Medal. - **Take and Bake Pizza**, HK / Publicis-Törmä. - **Hovi, peilit**, Valio / SEK and Grey. - **Sunnuntai, Pullapoika**, Raisio / Publicis. - **Pomppis, leipuri**, Kotileipomot / Särkkä. - **La Gala, tankarunot**, Valio / Creator-Grey. - **Hui Kauhistus**, Valio / PHS, design by Mauri Kunnas. - **Madame**, A-lehdet / Creator-Grey. - **Teitten Ritari**, Liikenneturva / Vega, design by Christine Roche. - **Visa Card**, Luottokunta / Turkama. - **Postipankki, Menuetti**, Postipankki. - **Postipankki, Laskuja, laskuja**, Postipankki / Creator. - **Joke**, Valio / Creator-Grey. - **Picnic**, Creator. - **Coldrex**, Winthrop / Goodwill. - **Bubbis**, McCann-Erickson. - **Marianne**, Chymos. - **Fennia, kotipiirivakuutus**, Fennia. - **Serto**, Serto / Finnad. - **Kellogg, bran cereals**, Kellogg Company / Taucher. - **Tetra Pak**, Tetra Pak / Wunderman Cato Johnson. - **Maps (Kartat)**, Maanmittaushallitus / Kauppamainos. - **UPO weather, laundry, allergy spots**, UPO / Creator. - **Kulinaari**, Paulig / SEK and Grey. - **OL detergents**, Konsepti. - **Vitaplus**, Indal / Womena. - **Yaxa**. - **SIPS, Sleeping Beauty / Little Red Riding Hood**, Tehomainos. - **Hermesetas**, Seitsenmainos. - **Wolz**. - **Hi-Invite**. - **Formia**. - **Kunnox**. - **Valintatalo, Kotkan Ruusu / Hyvä tyttö**, Valintatalo. - **13–19, Kun iho huutaa apua**, Womena. > Marjut Rimminen has been making TV commercials for over thirty years, longer than many in the industry have been alive. She is the most internationally recognised Finnish animator working in advertising. > > – Markkinointi and Mainonta, November 2000 > Making commercials is an excellent way to keep bread on the table, develop your craft, and get to try ever-new techniques. > > – Marjut Rimminen, Ilta Sanomat, 10 March 1997 ## Trailers and idents - **100 Years of Cinema**, Finnish Film Foundation. Music by Andy Cowton. - **Tampere Film Festival**, Tampere International Short Film Festival. - **Cinenova**, [Cinenova Film Distributors](http://www.cinenova.org/artist/marjut-rimminen/). Music by Andy Cowton. - **[Absolut](https://marjutrimminen.com/films/#absolut)**, Troon Ltd. - **Tricky Films**, own studio ident.