# Kellogg, Toni Tiikeri

> A cel-drawn tiger is composited into photographed film of a red timber house, and the composite carries the joke: the gate sign reads VAROKAA KOIRAA, beware of the dog, and while the drawn tiger...

This is the Markdown rendering of [https://marjutrimminen.com/commercials/kellogg-raksuja/](https://marjutrimminen.com/commercials/kellogg-raksuja/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/kellogg-raksuja/](https://marjutrimminen.com/fi/mainokset/kellogg-raksuja/).

# Kellogg, Toni Tiikeri

1980–1983 · Commercial · 30 seconds

Kellogg Company / Vistakuva

Video: [Kellogg, Toni Tiikeri, the film](https://marjutrimminen.com/video/kellogg-raksuja.mp4)

A cel-drawn tiger is composited into photographed film of a red timber house, and the composite carries the joke: the gate sign reads VAROKAA KOIRAA, beware of the dog, and while the drawn tiger creeps past on tiptoe with a magnifying glass held to his face, the small ginger dog by the kennel just turns and looks straight at him. The drawn lens swells his own drawn eye, a piece of invention no real prop could give. Inside, the film goes to warm photographed breakfast, a table laid with rye bread, cheese and tomatoes, milk poured into bowls, a man holding the pack to camera. The tiger then appears in the photographed kitchen at giant scale beside the two children, holding a drawn copy of the same box that has just been held up as a real one, so drawn and photographed versions of the pack sit a few seconds apart. It closes on flat artwork, five packs in a row under an orange sun with the line ALOITA PÄIVÄSI TARMOLLA, start your day with energy.

![Tony the Tiger, drawn, holds a magnifying glass by a kennel; a real dog watches.](https://marjutrimminen.com/images/commercials/kellogg-raksuja/kellogg-toni-tiikeri-tony-tiger-drawn-holds-magnifying.jpg)

![A breakfast table with bread and butter, a Kellogg’s Raksuja box tipped to camera.](https://marjutrimminen.com/images/commercials/kellogg-raksuja/kellogg-toni-tiikeri-breakfast-table-bread-butter-kellogg.jpg)

![Two children at a laid table, milk being poured, a Raksuja pack behind them.](https://marjutrimminen.com/images/commercials/kellogg-raksuja/kellogg-toni-tiikeri-two-children-laid-table-milk.jpg)

![Holding the box to camera, a man in a jumper sits with two children.](https://marjutrimminen.com/images/commercials/kellogg-raksuja/kellogg-toni-tiikeri-holding-box-camera-man-jumper.jpg)

![In the kitchen, Tony the Tiger stands with a large pack while children eat.](https://marjutrimminen.com/images/commercials/kellogg-raksuja/kellogg-toni-tiikeri-kitchen-tony-tiger-stands-large.jpg)

![Five Kellogg’s packs under an orange sun, super reads ALOITA PÄIVÄSI TARMOLLA.](https://marjutrimminen.com/images/commercials/kellogg-raksuja/kellogg-toni-tiikeri-five-kellogg-s-packs-under.jpg)

Heard in the film, machine transcript, not checked: Toni Tiikeri tässä etsii lapsia, joille ei tahdo maistua aamiainen. Katsokaa kuka tuli. Huomenta kaikille. Tuon tässä kelloksraksuja. Ne ovat ravitsevia, sokerrihurrattuja maissihiukaleita. Ja maidon kanssa ne ovat hurjan hyviä. Syömällä ravitsevia kelloksraksuja opit sanomaan hurroja hyviä. Aloita päiväsi tarvolla oikeilla kellokspuroilla.

- [Esso Uniflo, oil](https://marjutrimminen.com/commercials/esso-uniflo/)
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