# Neste Alfa 2, winter

> A camera low on a car runs down a snow-covered forest road, then down a summer road under a red evening sky, both framed the same way so that only the season changes while the Finnish voice-over...

This is the Markdown rendering of [https://marjutrimminen.com/commercials/neste-alfa/](https://marjutrimminen.com/commercials/neste-alfa/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/neste-alfa/](https://marjutrimminen.com/fi/mainokset/neste-alfa/).

# Neste Alfa 2, winter

1984–1987 · Commercial · 30 seconds

Neste / Vistakuva

Video: [Neste Alfa 2, winter, the film](https://marjutrimminen.com/video/neste-alfa.mp4)

A camera low on a car runs down a snow-covered forest road, then down a summer road under a red evening sky, both framed the same way so that only the season changes while the Finnish voice-over promises top oil in winter and top oil in summer. The picture drops to black and a blue line grid opens out to the horizon, the road remade as an electronic drawing, and a black four-litre can stands on it with the grid firing out behind it in a starburst. Amber oil pours and loops into a glowing curl against the black. There is no drawn animation in this, the work is optical and graphic, and the invention is that a photographed can is planted in a space that could only have been built in a video suite. The pack shot then runs the same move in reverse, with Alfa 1 and Alfa 2 laid over the driving plates and the Finnoil, Kesoil and Union marks stacked beside them as flat cards, so the product finishes riding the road it started on.

![A snow-covered road runs straight through winter forest, filmed from a moving car.](https://marjutrimminen.com/images/commercials/neste-alfa/neste-alfa-2-winter-snow-covered-road-runs-straight.jpg)

![The same road in summer at dusk, red sky burning above the trees ahead.](https://marjutrimminen.com/images/commercials/neste-alfa/neste-alfa-2-winter-same-road-summer-dusk-red.jpg)

![A grid of blue lines recedes into black, drawn like an electronic landscape.](https://marjutrimminen.com/images/commercials/neste-alfa/neste-alfa-2-winter-grid-blue-lines-recedes-black.jpg)

![A black four-litre Neste can, orange alpha and green Alfa 2, on the blue grid.](https://marjutrimminen.com/images/commercials/neste-alfa/neste-alfa-2-winter-black-four-litre-neste-can.jpg)

![Glowing amber oil pours in and curls into a bright looping shape against black.](https://marjutrimminen.com/images/commercials/neste-alfa/neste-alfa-2-winter-glowing-amber-oil-pours-curls.jpg)

![End card: Finnoil, Kesoil and Union marks beside two Neste cans on a summer road.](https://marjutrimminen.com/images/commercials/neste-alfa/neste-alfa-2-winter-end-card-finnoil-kesoil-union.jpg)

Heard in the film, machine transcript, not checked: Huippueljy talvella, huippueljy kesällä. Huoletonta ajoa yhdellä öljyllä ympäri vuodesta. Synteettinen Neste Alfa on kehitetty Suomessa Suomen ankariin olosuhteisiin. Neste Alppa. Lähes tuhannelta kotimaiselta huoltoasemalta.

- [Nami Nami](https://marjutrimminen.com/commercials/valio-naminami/)
- [Visa Card](https://marjutrimminen.com/commercials/visa/)

## Get in touch

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