# Take & Bake Pizza

> Plain table-top photography: wrapped fresh pizzas propped and stacked on white shelves against a perforated white wall, labels out, lit flat and bright so it reads as a shop fixture rather than a kitchen.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/take-n-bake/](https://marjutrimminen.com/commercials/take-n-bake/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/take-n-bake/](https://marjutrimminen.com/fi/mainokset/take-n-bake/).

# Take & Bake Pizza

c. 1998 · Commercial · 30 seconds

HK / Publicis-Törmä

Plain table-top photography: wrapped fresh pizzas propped and stacked on white shelves against a perforated white wall, labels out, lit flat and bright so it reads as a shop fixture rather than a kitchen. One pizza tips up onto its edge and spins like a coin while the rest stay put, its label smearing into a blur, and this appears to be done in camera rather than optically, the only movement in an otherwise still film. A topped pizza then slides into a lit domestic oven, and the last shot is the baked one on a dark counter, the cheese browned with red and yellow pieces across it, a board and herbs behind. Cold shelf, hot oven, finished pizza: the structure is the product name acted out, and the pack shot and the appetite shot are the same object photographed twice. The only words are a sung 'Hei, baby!' and the end card is the HK crest rendered in three dimensions on black. There is no drawing or animation in it beyond the spin.

![Wrapped fresh pizzas on a white shelf, labels reading Take’n’Bake Pizza Americana and Mexicana](https://marjutrimminen.com/images/commercials/take-n-bake/take-amp-bake-pizza-wrapped-fresh-pizzas-white-shelf.jpg)

What is said: Hei, baby!

- [Tetra Pak](https://marjutrimminen.com/commercials/tetra-pak/)
- [Nokian NRV, Kastemato](https://marjutrimminen.com/commercials/nokian-nrv/)

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