# Tetra Pak

> Loose ink line on white, with the colour dropped in as flat patches that deliberately miss the line, so the shelves are nothing but floating blocks of green, yellow and blue and the supermarket is built almost entirely out of suggestion.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/tetra-pak/](https://marjutrimminen.com/commercials/tetra-pak/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/tetra-pak/](https://marjutrimminen.com/fi/mainokset/tetra-pak/).

# Tetra Pak

mid 1990s · Commercial · 30 seconds

Tetra Pak / Wunderman Cato Johnson

Loose ink line on white, with the colour dropped in as flat patches that deliberately miss the line, so the shelves are nothing but floating blocks of green, yellow and blue and the supermarket is built almost entirely out of suggestion. A tall man with a spiky fringe and a long nose pushes a trolley, stops to read a carton, and finds a black and white cow standing on the shelf among the packs. He takes it in with both hands up, and in the next shot the cow's head is over his trolley and he is scratching it behind the ear, after which he goes back and takes a carton instead. Almost nothing is spoken, so the reaction timing does the work, and the only line, 'Nokkela luonnostaan' [clever by nature], is held back to the end. It closes on a shelf of hand-lettered drawn cartons, milk with a scribbled cow on it, juice, Tutteli, sitting under the one crisp printed thing in the film, the Tetra Pak logo, which solves the pack shot by leaving the packs as drawings and letting only the mark be real.

![A drawn shopper pushes a trolley past a supermarket shelf sketched in blocks of colour](https://marjutrimminen.com/images/commercials/tetra-pak/tetra-pak-drawn-shopper-pushes-trolley-past.jpg)

What is said: Petra Pak, nokkela luonnostaan.

## Retrospectives

- **[Anima, Brussels Cartoon and Animated Film Festival](https://www.awn.com/animationworld/most-wonderful-voyage-folioscope)** 17 to 28 February 1998, retrospective homage at the 17th festival, presented by Marjut from the Tetra Pak commercials through [The Frog King](https://marjutrimminen.com/films/the-frog-king/) and [Urpo ja Turpo](https://marjutrimminen.com/films/urpo-and-turpo/) to [The Stain](https://marjutrimminen.com/films/the-stain/) and [Many Happy Returns](https://marjutrimminen.com/films/many-happy-returns/)

- [Hui Kauhistus](https://marjutrimminen.com/commercials/hui-kauhistus/)
- [Take & Bake Pizza](https://marjutrimminen.com/commercials/take-n-bake/)

## Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

[marjut.rimminen@gmail.com](mailto:marjut.rimminen@gmail.com)