Marjut Rimminen

Commercials

Enstex

1979 · Commercial · 35mm · 30 seconds

Reima / Ervaco / Ruutukuva

A boy shows how hard-wearing Enstex trousers are, and how easy they are to wash. Wind does not get through them, and nor does water, so you can happily jump into a puddle and shake it off. Every day, winter included, shows how economical Reima Enstex is.

The idea for this commercial came from my son Timo, who as a small boy loved jumping into puddles. I wished I had waterproof clothes like these for him.

Marjut Rimminen
Original drawing for the Enstex commercial: a child in brown trousers bent double, looking back upside down between the legs, arms spread wide, in marker and coloured pencil
Original drawing for the Enstex commercial: the word reima in sweeping black script under grey slanting rain, a small child in a red suit waving from inside the last letter
Original drawing for Reima: three children in winter suits and woolly hats skiing downhill one behind the other, blue snowflakes falling around them
Original drawing for Reima: two children on skis caught in a gust of wind, arms thrown out, blue wind lines and powder snow flying
Enstex still, a boy in striped jumper and dark red trousers presses the seat of his trousers against a turning grindstone, sparks flying, while another child watches open-mouthed Enstex still, a smiling child in a red snowsuit leans into the wind, hands on hips, long dark strokes of wind sweeping past Enstex still, a white washing machine drawn in pencil against deep blue, the load churning in a dark whirl behind the round door Enstex still, a child in a yellow woolly hat and red suit leaps over a puddle, filling the gap in the word reima behind him Enstex still, a laughing child in a yellow hat stands in a splash of puddle water that runs off the suit, drops flying to one side

The Finnish rhymes on the name Enstex and the slang word ensteks, “firstly”, and keeps rhyming to the end. Heard in the film: “Ensteks on kestävä. Toiseks, ensteks on hurjan helppo pestävä. Kolmanneks, ensteks on hurjan tuulen estävä. Enstex ei päästä vettä läpi liivistä, sillä ensteks on ihan vettä hylkivän tiivistä. Siksi toiseks näet joka päivä, miten ensteks edullisempaa on Reiman ensteks.” In English: “Firstly, Enstex is hard-wearing. Secondly, Enstex is very easy to wash. Thirdly, Enstex keeps out the wind. Enstex does not let water through, because it is waterproofed. And every day you will see how economical Reima Enstex is.”

Awards

  • 🥈 Hopeaklaffi, 1980, Finland’s silver award for advertising film

Credits

Direction
Lemmikki Nenonen and Marjut Rimminen

Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

marjut.rimminen@gmail.com