Marjut Rimminen

Commercials

Gaviscon

1980–1983 · Commercial · 30 seconds

Ferring / Finnad / Vistakuva

The aim was to show the problem and make the product name memorable. Drawn animation on paper, coloured with Caran d’Ache pencils; the medical sequences are cel animation.

I introduced my clients to Geoff Dunbar’s film Lautrec, and this visual look became fashionable.

Marjut Rimminen
A figure in an orange jacket bends to a chainsaw among snow-covered birch trunks An older man in suit and glasses winces at a table in a glass-roofed restaurant A stomach and oesophagus drawn in dark red on blue, contents rising up the tube The same diagram with a pale foam layer over the contents and the gaviscon logo across it Close on the man’s face, napkin held to his chin, brows drawn together Pack shot of bottles, a jar and sachets of gaviscon with FERRING and FERROSAN below

Credits

Animation direction, animation and design
Marjut Rimminen

Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

marjut.rimminen@gmail.com