Marjut Rimminen

Commercials

AXO, butter pastry

1980–1983 · Commercial · 10 seconds

AXO / Vistakuva

In ten seconds I managed to build a single idea, where the product and its name stay on the screen throughout. I love short films. They are like jewels, polished to their best shine.

Marjut Rimminen
A white card lettered Voitaikinaa in black brush script on a flat red ground A rolling pin marked AXO passes over the lettering, flattening the words beneath it The pin continues across the dough shape, the letters stretching under it The word Voitaikinaa alone on the white dough, heavier and wider than before The AXO rolling pin centred on white with small dark shapes ranged along its edge The pin again, black brush shapes bunched above it on the pale dough

Heard in the film: "Nyt kaikki kaulimaan Axon voitaikinaa. Siitä pian valmistaa pasteijat ja piirakkaa. Osta, paista, Axo!"

Credits

Animation direction, animation and design
Marjut Rimminen

Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

marjut.rimminen@gmail.com