Marjut Rimminen

Esso Uniflo, oil

1980–1983 · Commercial · 29 seconds

Esso / Vistakuva

A photographed tiger walks across pale rock and snow, and a yellow grid lays itself over the animal and follows the walk, bending with the shoulder and the flank so it reads as a skin rather than a flat overlay. The same grid then appears over a close-up of a piston and its rings, which is the argument of the film made as a picture: what wraps the animal wraps the metal. The tiger next becomes the grid, a glowing yellow wireframe that keeps walking across black in the same gait, and the line has the soft bloom of an optical effect rather than a clean digital edge. The voice-over says the oil forms pysyvän, suojaavan voitelupinnan, a lasting protective lubricating film, and that friction drops and fuel is saved. It ends plainly on a photographed tiger against blue beside the Esso oval, with no Finnish text on screen anywhere in the film.

A tiger walks across pale rock under a hazy blue sky, seen from the side. Mid-stride, the tiger lowers its head against a bright washed-out sky. A yellow grid lies over a close-up of an engine piston and its rings. The grid covers a tiger sitting on snow, following the shape of its body. A glowing yellow wireframe tiger walks in front of the Esso Uniflo bottle. Against blue, a tiger lies beside the red and blue Esso oval.

Heard in the film, machine transcript, not checked: Esson aktiivinen moottorijöljy Uniflow Plus muodostaa pysyvän, suojaavan voitelupinnan. Voitelu tehostuu, kitka pienenee, polttoainetta säästyy. Saat varmuutta, josta vastaa maailman suurin öljyyhtiö Esson.

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