Marjut Rimminen

Kellogg, Toni Tiikeri

1980–1983 · Commercial · 30 seconds

Kellogg Company / Vistakuva

Live action with an animated tiger. The animation was combined with the live action the hard and very expensive way, by back-projecting the live action behind the animation on a rostrum camera.

How lucky we are today with After Effects…

Marjut Rimminen
Tony the Tiger, drawn, holds a magnifying glass by a kennel; a real dog watches. A breakfast table with bread and butter, a Kellogg’s Raksuja box tipped to camera. Two children at a laid table, milk being poured, a Raksuja pack behind them. Holding the box to camera, a man in a jumper sits with two children. In the kitchen, Tony the Tiger stands with a large pack while children eat. Five Kellogg’s packs under an orange sun, super reads ALOITA PÄIVÄSI TARMOLLA. The cartoon tiger dances across a kitchen while a real cat watches from the floor. A very large close-up of the cartoon tiger's striped face and blue nose.

Heard in the film: “Toni Tiikeri tässä etsii lapsia, joille ei tahdo maistua aamiainen. Katsokaa, kuka tuli. Huomenta kaikille. Tuon tässä Kellogg’s Raksuja. Ne ovat ravitsevia, sokerrihuurrrrettuja maissihiutaleita. Ja maidon kanssa ne ovat hurrrrjan hyviä. Syömällä ravitsevia Kellogg’s Raksuja opit sanomaan hurrrrjan hyviä. Aloita päiväsi tarmolla oikeilla Kellogg’s-muroilla.”

Credits

Live-action direction
Gert Roose
Animation
Marjut Rimminen

Get in touch

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marjut.rimminen@gmail.com