Kellogg, Toni Tiikeri
Kellogg Company / Vistakuva
A cel-drawn tiger is composited into photographed film of a red timber house, and the composite carries the joke: the gate sign reads VAROKAA KOIRAA, beware of the dog, and while the drawn tiger creeps past on tiptoe with a magnifying glass held to his face, the small ginger dog by the kennel just turns and looks straight at him. The drawn lens swells his own drawn eye, a piece of invention no real prop could give. Inside, the film goes to warm photographed breakfast, a table laid with rye bread, cheese and tomatoes, milk poured into bowls, a man holding the pack to camera. The tiger then appears in the photographed kitchen at giant scale beside the two children, holding a drawn copy of the same box that has just been held up as a real one, so drawn and photographed versions of the pack sit a few seconds apart. It closes on flat artwork, five packs in a row under an orange sun with the line ALOITA PÄIVÄSI TARMOLLA, start your day with energy.
Heard in the film, machine transcript, not checked: Toni Tiikeri tässä etsii lapsia, joille ei tahdo maistua aamiainen. Katsokaa kuka tuli. Huomenta kaikille. Tuon tässä kelloksraksuja. Ne ovat ravitsevia, sokerrihurrattuja maissihiukaleita. Ja maidon kanssa ne ovat hurjan hyviä. Syömällä ravitsevia kelloksraksuja opit sanomaan hurroja hyviä. Aloita päiväsi tarvolla oikeilla kellokspuroilla.