Serto

Cel animation in flat blues and reds, and the washing is the cast. Shirts, socks and a striped jersey fly across a drawn utility room and dive head first into the machine, with the rubbery stretch of a character rather than the drape of cloth. The best idea is the transition into the logotype: giant red letters slide in across the front of the machine, and the final o is drawn as a second porthole with washing tumbling inside it, identical to the real drum beside it, so the appliance and the brand name are briefly the same object. The rest is a line pegged out above the box and the blue bottle of rinse, and at the end the box grows a face out of its own graphics, two eyes and a wide open mouth sitting above the säästö cloud panel. A Farmos seal in a dashed outline box drops in beside the bottle reading "TUTKITTU LUOTETTAVA FARMOS TUOTE" [tested, reliable, a Farmos product], and the wash temperatures, 95 60 40 30, are printed along the pack and also appear as figures inside the drum.