Marjut Rimminen

Commercials

Treo, soluble painkiller

1979 · Commercial · 30 seconds

Leo-Fennica / LM McCann / Vistakuva

Treo soluble painkiller does not irritate the stomach, because it is dissolved in water. The animation was made by rotoscoping live-action frames and rendering them in soft pencil. The water and the dissolving tablet are live action, added on the rostrum camera by back projection.

This was a difficult and expensive way of mixing live action and animation. How lucky we are today with computer compositing.

Marjut Rimminen
A drawn young woman in profile, long fair hair, lifting a tablet to her lips The same woman full length in a dark leotard, tipping a glass to her mouth A tube lettered TREO lying on its side with two tablets tumbling out of it Hands around a glass of water dense with rising bubbles The tube seen end on against a dark swirl of colour End card: TREO in disc letters above Maahantuoja Oy Leo-Fennica Ab

Credits

Animation direction, animation and design
Marjut Rimminen

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