White Cap

Cider is poured and glasses are clashed in slow motion against black, lit from the side so the splash reads as a solid shape rather than as liquid. Over that sits animated neon: a green rectangle drawn on like a bar window, and pink and white script that writes itself across the frame, scribbles out and writes again, "Sparkling", "Cheers", and looser scribbles that never resolve into words. The compositing is the idea. The splash breaks out over the top of the green frame and the stems of the glasses cross its lines, so the drawn sign and the photographed drink share one space instead of sitting in layers. There is almost no speech, only the name sung over the pour. The end card holds "Sparkling White Cap" in pink and white neon script above two full glasses, and the product only ever appears in use, poured or standing in the glass, with the name carried by the neon rather than by a pack.