Marjut Rimminen

Clarion

1987 · Commercial · 43 seconds

Clarion / Vistakuva

A car stereo commercial. Cel animation. The line at the end, "Clarion kuuluu kaikille teille", says Clarion belongs on every road, but in Finnish it has a double meaning: for a car stereo, it also says you can all hear it.

A yellow slab sweeps across black with brushed streaks, orange Clarion roundel sitting below. The yellow slab narrows to the right above the Clarion wordmark and a dashed line. Roundel and wordmark tilt and smear sideways, white bars stacked at the lower left. A pink dot hangs above the roundel, three white bars at the left edge. Roundel and wordmark centred over white bars, a pink and a green dot alongside. A flat white car in profile trails motion streaks, headlamp flaring, Clarion mark above.

Credits

Animation direction, animation and design
Marjut Rimminen

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