Malaco, hyvää

Live action children are cut into a painted cartoon landscape where the whole fairground is built out of sweets, a big wheel, a roller coaster, a white castle, hills of jellies and pennants reading Malaco. The compositing does the work of scale: a boy swings from a black liquorice branch as if the hills behind him were miles away, and the real children read as small inside a flat painted world that has no perspective of its own. The sharpest shot is the plain blue sky, where drawn fish swim past the boy's head and the yellow one takes a bite out of a photographed jelly sweet, so a drawing eats the actual product. Painted sweets and photographed sweets keep changing places until the last shot, where two children sit arm in arm on a heap of real jellies the size of boulders under a painted sunset with the castle in silhouette. The pack arrives twice, first as a bag held to camera by a hand from the live action layer, then as a billboard standing inside the drawn world, which gets the logo on screen without breaking the picture. One sung line runs under all of it, Malaco on hyvä, closing on Malaco on kaikki hyvä.