Marjut Rimminen

UPO weather, laundry, allergy spots

1987–1993 · Commercial · 21 seconds

UPO / Creator

Pakastusautomaatti

Two white UPO cabinets stand against a blue ground and are drawn on in a wet black brush line, given bear faces, eyebrows and paws that treat the flat door as a sheet of paper. The tall one gathers a punnet of drawn red strawberries in a paw and tips them into an open muzzle, and the camera pushes in until the face fills the whole door and the photographed cabinet is reduced to a white field for the ink to move on. The writing does the rest: the voice-over is delivered as a forecast, "Upon säätiedotus mansikoille" ("UPO's weather forecast for strawberries"), promising a day of freezing at 24 degrees and then storage at minus 18, so a specification arrives as weather. A white banner reading UPO UUSI PAKASTUSAUTOMAATTI runs across the top, and the film pulls back to the pair before the closing card, a large figure 1 with the gold UPO mark set into it. The freezer is never opened and never demonstrated, which leaves the drawing carrying the whole performance.

Two white UPO cabinets on blue, drawn dog-like faces on their doors, one paw reaching out. The taller cabinet cups drawn red strawberries in its paw while the shorter one looks on. Close on the tall freezer’s face, tongue out, a paw of strawberries at its mouth. The cabinet grins and gestures with a drawn paw under the banner UPO UUSI PAKASTUSAUTOMAATTI. Mouth wide open, the freezer tips a handful of drawn strawberries in. Back to both cabinets, the taller one lifting another paw of berries to its mouth.

What is said: Upon säätiedotus mansikoille. Odotettavissa vuorokauden 24 asteen pakastus. Ja sitten säilytystä miinus 18 asteessa tasa- Upo uudella autokontrollilla yhdellä lapin painalluksella automaattisesti. Kysy Upo asiantuntijalta. Ja Upomalleja on kymmeniä!

Laatu UPO Markkinat
Siniviiri

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